The role of consumer-brand experiences and relationship in contributing to brand equity for services

Social Sciences

• Brand Equity 100%
• Consumers 50%
• Service Industries 33%
• Research 33%
• Consumer Experience 33%
• Experience 33%
• Stakeholders 16%
• Metaphor 16%
• Co-Creation 16%
• Marketing 16%
• Process 16%
• Support 16%
• Students 16%
• Paper 16%
• Interaction 16%
• Practice 16%
• Activity 16%
• Differentiation 16%
• Relationship Marketing 16%

Psychology

• Research 33%
• Metaphors 16%
• Research Implication 16%