The role of consumer characteristics in explaining product innovation performance : Evidence from emerging economies

Ga-Eun (Grace) OH; Murod ALIYEV; Mario KAFOUROS; Alan Kai Ming AU

doi:10.1016/j.jbusres.2022.05.060

The role of consumer characteristics in explaining product innovation performance : Evidence from emerging economies

Ga-Eun (Grace) OH^*
, Murod ALIYEV
, Mario KAFOUROS
, Alan Kai Ming AU

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

15 Citations (Scopus)

Abstract

Building on evolutionary perspectives, we offer a new demand-based explanation as to why the product innovation performance of firms varies across countries. We propose that certain consumer characteristics (namely, buyer sophistication, creativity, global identity and local identity) influence firms’ product innovation performance by a) affecting the creation and success of innovative products and b) strengthening (positively moderating) the effects that a firms’ R&D has on its product innovation performance. The analysis of 48,176 firm-level observations from 49 emerging economies in Central and Eastern Europe, Central Asia and Africa confirms most of the above predictions. The study complements prior perspectives on innovation performance, which largely focus either on the firm or its industry, by explaining the mechanisms through which consumer characteristics influence firms’ innovation performance, identifying which consumer characteristics matter, and advancing a demand-based perspective that has not attracted sufficient attention in the literature.

Original language	English
Pages (from-to)	713-727
Number of pages	15
Journal	Journal of Business Research
Volume	149
Early online date	3 Jun 2022
DOIs	https://doi.org/10.1016/j.jbusres.2022.05.060
Publication status	Published - 1 Oct 2022

Bibliographical note

Publisher Copyright:
© 2022 Elsevier Inc.

Funding

The work described in this paper was supported by the Institute of International Business and Governance, which had been established and supported by a grant from the Research Grants of the Hong Kong Special Administrative Region, China (UGC/IDS/16/17).

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Innovation performance
Evolutionary theory
National innovation systems
Consumer characteristics
Emerging economies

Access to Document

10.1016/j.jbusres.2022.05.060

Cite this

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title = "The role of consumer characteristics in explaining product innovation performance : Evidence from emerging economies",

abstract = "Building on evolutionary perspectives, we offer a new demand-based explanation as to why the product innovation performance of firms varies across countries. We propose that certain consumer characteristics (namely, buyer sophistication, creativity, global identity and local identity) influence firms{\textquoteright} product innovation performance by a) affecting the creation and success of innovative products and b) strengthening (positively moderating) the effects that a firms{\textquoteright} R\&D has on its product innovation performance. The analysis of 48,176 firm-level observations from 49 emerging economies in Central and Eastern Europe, Central Asia and Africa confirms most of the above predictions. The study complements prior perspectives on innovation performance, which largely focus either on the firm or its industry, by explaining the mechanisms through which consumer characteristics influence firms{\textquoteright} innovation performance, identifying which consumer characteristics matter, and advancing a demand-based perspective that has not attracted sufficient attention in the literature.",

keywords = "Innovation performance, Evolutionary theory, National innovation systems, Consumer characteristics, Emerging economies",

author = "OH, \{Ga-Eun (Grace)\} and Murod ALIYEV and Mario KAFOUROS and AU, \{Alan Kai Ming\}",

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doi = "10.1016/j.jbusres.2022.05.060",

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AU - OH, Ga-Eun (Grace)

AU - ALIYEV, Murod

AU - KAFOUROS, Mario

AU - AU, Alan Kai Ming

PY - 2022/10/1

Y1 - 2022/10/1

N2 - Building on evolutionary perspectives, we offer a new demand-based explanation as to why the product innovation performance of firms varies across countries. We propose that certain consumer characteristics (namely, buyer sophistication, creativity, global identity and local identity) influence firms’ product innovation performance by a) affecting the creation and success of innovative products and b) strengthening (positively moderating) the effects that a firms’ R&D has on its product innovation performance. The analysis of 48,176 firm-level observations from 49 emerging economies in Central and Eastern Europe, Central Asia and Africa confirms most of the above predictions. The study complements prior perspectives on innovation performance, which largely focus either on the firm or its industry, by explaining the mechanisms through which consumer characteristics influence firms’ innovation performance, identifying which consumer characteristics matter, and advancing a demand-based perspective that has not attracted sufficient attention in the literature.

AB - Building on evolutionary perspectives, we offer a new demand-based explanation as to why the product innovation performance of firms varies across countries. We propose that certain consumer characteristics (namely, buyer sophistication, creativity, global identity and local identity) influence firms’ product innovation performance by a) affecting the creation and success of innovative products and b) strengthening (positively moderating) the effects that a firms’ R&D has on its product innovation performance. The analysis of 48,176 firm-level observations from 49 emerging economies in Central and Eastern Europe, Central Asia and Africa confirms most of the above predictions. The study complements prior perspectives on innovation performance, which largely focus either on the firm or its industry, by explaining the mechanisms through which consumer characteristics influence firms’ innovation performance, identifying which consumer characteristics matter, and advancing a demand-based perspective that has not attracted sufficient attention in the literature.

KW - Innovation performance

KW - Evolutionary theory

KW - National innovation systems

KW - Consumer characteristics

KW - Emerging economies

UR - https://www.scopus.com/pages/publications/85131547045

U2 - 10.1016/j.jbusres.2022.05.060

DO - 10.1016/j.jbusres.2022.05.060

M3 - Journal Article (refereed)

SN - 0148-2963

VL - 149

SP - 713

EP - 727

JO - Journal of Business Research

JF - Journal of Business Research

ER -

The role of consumer characteristics in explaining product innovation performance : Evidence from emerging economies

Abstract

Bibliographical note

Funding

UN SDGs

Keywords

Access to Document

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Cite this