The Role of Consumer Envy in Animosity and Foreign Product Purchase

Shing Chung POON, Lianxi ZHOU, Cheng-Yue YIN

Research output: Other Conference ContributionsConference Paper (other)

Original languageEnglish
Publication statusPublished - 12 Jul 2017
Event19th Annual International Conference of Global Business and Technology Association - Vienna, Austria
Duration: 11 Jul 201715 Jul 2017

Conference

Conference19th Annual International Conference of Global Business and Technology Association
CountryAustria
CityVienna
Period11/07/1715/07/17

Cite this

POON, S. C., ZHOU, L., & YIN, C-Y. (2017). The Role of Consumer Envy in Animosity and Foreign Product Purchase. Paper presented at 19th Annual International Conference of Global Business and Technology Association, Vienna, Austria.