The role of satisfaction, trust and contractual obligation on long-term orientation

Cheng Lu WANG*, Yizheng SHI, Bradley R. BARNES

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

49 Citations (Scopus)


In light of the uniqueness associated with collective cultures of China and emerging economy markets, this study contributes to the extant literature by examining the moderating role of national culture on the relationship between satisfaction, trust and legal contract and their respective impact on long-term orientation. Our findings reveal that although satisfaction has an influence on long-term orientation, different pathways exist among Western and Chinese managers. In addition, while an interacting effect between trust and contract determines long-term orientation among Western managers, no such moderating effect is evident among the sample of Chinese managers. Several theoretical and managerial implications are extracted and directions for future research provided.

Original languageEnglish
Pages (from-to)473-479
Number of pages7
JournalJournal of Business Research
Issue number3
Publication statusPublished - Mar 2015
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2014 Elsevier Inc.


  • Contractual obligation
  • Cultures
  • Long-term orientation
  • Satisfaction
  • Trust


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