The Role of Social Endorsement in a Repeated Exposure Context

Suntong QI; Yu-Jen CHEN

The Role of Social Endorsement in a Repeated Exposure Context

Suntong QI, Yu-Jen CHEN

Lingnan University

Research output: Other Conference Contributions › Abstract › peer-review

Abstract

We examine how social endorsement asymmetrically influence message persuasibility in a context of repeated information exposure. We show how subsequent social endorsement is more effective than initial one becaus

Original language	English
Pages	755-755
Publication status	Published - 2016
Event	Association for Consumer Research Conference 2016 - Maritim Hotel, Berlin, Germany Duration: 27 Oct 2016 → 30 Oct 2016

Conference

Conference	Association for Consumer Research Conference 2016
Country/Territory	Germany
City	Berlin
Period	27/10/16 → 30/10/16
Other	47th Annual Conference of the Association for Consumer Research

Access to Document

http://www.acrwebsite.org/volumes/v44/acr_vol44_1022398.pdf

Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J. (PI)
Research Grants Council (HKSAR)
1/01/15 → 30/06/17
Project: Grant Research

Cite this

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title = "The Role of Social Endorsement in a Repeated Exposure Context",

abstract = "We examine how social endorsement asymmetrically influence message persuasibility in a context of repeated information exposure. We show how subsequent social endorsement is more effective than initial one becaus",

author = "Suntong QI and Yu-Jen CHEN",

year = "2016",

language = "English",

pages = "755--755",

note = "Association for Consumer Research Conference 2016 ; Conference date: 27-10-2016 Through 30-10-2016",

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AU - QI, Suntong

AU - CHEN, Yu-Jen

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AB - We examine how social endorsement asymmetrically influence message persuasibility in a context of repeated information exposure. We show how subsequent social endorsement is more effective than initial one becaus

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T2 - Association for Consumer Research Conference 2016

Y2 - 27 October 2016 through 30 October 2016

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The Role of Social Endorsement in a Repeated Exposure Context

Abstract

Conference

Access to Document

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Projects

Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)

Cite this