Projects per year
Abstract
We examine how social endorsement asymmetrically influence message persuasibility in a context of repeated information exposure. We show how subsequent social endorsement is more effective than initial one becaus
| Original language | English |
|---|---|
| Pages | 755-755 |
| Publication status | Published - 2016 |
| Event | Association for Consumer Research Conference - Germany, Berlin, Germany Duration: 1 Oct 2016 → 1 Oct 2016 |
Conference
| Conference | Association for Consumer Research Conference |
|---|---|
| Country/Territory | Germany |
| City | Berlin |
| Period | 1/10/16 → 1/10/16 |
| Other | Association for Consumer Research |
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Dive into the research topics of 'The Role of Social Endorsement in a Repeated Exposure Context'. Together they form a unique fingerprint.Projects
- 1 Finished
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Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J.
Research Grants Council (HKSAR)
1/01/15 → 30/06/17
Project: Grant Research