Abstract
We examine how social endorsement asymmetrically influence message persuasibility in a context of repeated information exposure. We show how subsequent social endorsement is more effective than initial one becaus
| Original language | English |
|---|---|
| Pages | 755-755 |
| Number of pages | 1 |
| Publication status | Published - 2016 |
| Event | Association for Consumer Research Conference 2016 - Maritim Hotel, Berlin, Germany Duration: 27 Oct 2016 → 30 Oct 2016 |
Conference
| Conference | Association for Consumer Research Conference 2016 |
|---|---|
| Country/Territory | Germany |
| City | Berlin |
| Period | 27/10/16 → 30/10/16 |
| Other | 47th Annual Conference of the Association for Consumer Research |
Fingerprint
Dive into the research topics of 'The Role of Social Endorsement in a Repeated Exposure Context'. Together they form a unique fingerprint.Projects
- 1 Finished
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Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J. (PI)
Research Grants Council (Hong Kong, China)
1/01/15 → 30/06/17
Project: Grant Research
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