The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers

Ge ZHAN

Research output: Other Conference ContributionsConference Paper (other)

Abstract

Relatively little is known about the use of B2B e-commerce platforms for partner identification. By drawing from organizational learning theory, this study explains the adoption of B2B e-commerce platforms in comparison with traditional platforms – trade fairs. Hypotheses are tested using cross-level data pertaining to 410 foreign partner searches made by 180 Chinese suppliers in textiles industry. The results reveal that compared with trade fairs, e-commerce platforms are less costly and preferred by light exporters located in coastal areas where managers are more open to the adoption of e-commerce, but the learning opportunities are relatively limited.
Original languageEnglish
Number of pages21
Publication statusPublished - Dec 2017
Event2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations - Le Meridien Chiang Mai, Chiang Mai, Thailand
Duration: 7 Dec 20179 Dec 2017

Conference

Conference2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations
CountryThailand
CityChiang Mai
Period7/12/179/12/17

Keywords

  • B2B
  • e-commerce platform
  • trade fair
  • emerging market
  • partner search

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    ZHAN, G. (2017). The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers. Paper presented at 2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations, Chiang Mai, Thailand.