Relatively little is known about the use of B2B e-commerce platforms for partner identification. By drawing from organizational learning theory, this study explains the adoption of B2B e-commerce platforms in comparison with traditional platforms – trade fairs. Hypotheses are tested using cross-level data pertaining to 410 foreign partner searches made by 180 Chinese suppliers in textiles industry. The results reveal that compared with trade fairs, e-commerce platforms are less costly and preferred by light exporters located in coastal areas where managers are more open to the adoption of e-commerce, but the learning opportunities are relatively limited.
|Number of pages||21|
|Publication status||Published - Dec 2017|
|Event||2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations - Le Meridien Chiang Mai, Chiang Mai, Thailand|
Duration: 7 Dec 2017 → 9 Dec 2017
|Conference||2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations|
|Period||7/12/17 → 9/12/17|
- e-commerce platform
- trade fair
- emerging market
- partner search
ZHAN, G. (2017). The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers. Paper presented at 2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations, Chiang Mai, Thailand.