The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers

Ge ZHAN

The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers

Ge ZHAN

Lingnan University

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Abstract

Relatively little is known about the use of B2B e-commerce platforms for partner identification. By drawing from organizational learning theory, this study explains the adoption of B2B e-commerce platforms in comparison with traditional platforms – trade fairs. Hypotheses are tested using cross-level data pertaining to 410 foreign partner searches made by 180 Chinese suppliers in textiles industry. The results reveal that compared with trade fairs, e-commerce platforms are less costly and preferred by light exporters located in coastal areas where managers are more open to the adoption of e-commerce, but the learning opportunities are relatively limited.

Original language	English
Number of pages	21
Publication status	Published - Dec 2017
Event	2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations - Le Meridien Chiang Mai, Chiang Mai, Thailand Duration: 7 Dec 2017 → 9 Dec 2017

Conference

Conference	2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations
Country/Territory	Thailand
City	Chiang Mai
Period	7/12/17 → 9/12/17

Keywords

B2B
e-commerce platform
trade fair
emerging market
partner search

Cite this

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title = "The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers",

abstract = "Relatively little is known about the use of B2B e-commerce platforms for partner identification. By drawing from organizational learning theory, this study explains the adoption of B2B e-commerce platforms in comparison with traditional platforms – trade fairs. Hypotheses are tested using cross-level data pertaining to 410 foreign partner searches made by 180 Chinese suppliers in textiles industry. The results reveal that compared with trade fairs, e-commerce platforms are less costly and preferred by light exporters located in coastal areas where managers are more open to the adoption of e-commerce, but the learning opportunities are relatively limited.",

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The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers. / ZHAN, Ge.
2017. Paper presented at 2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations, Chiang Mai, Thailand.

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

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T1 - The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers

AU - ZHAN, Ge

PY - 2017/12

Y1 - 2017/12

N2 - Relatively little is known about the use of B2B e-commerce platforms for partner identification. By drawing from organizational learning theory, this study explains the adoption of B2B e-commerce platforms in comparison with traditional platforms – trade fairs. Hypotheses are tested using cross-level data pertaining to 410 foreign partner searches made by 180 Chinese suppliers in textiles industry. The results reveal that compared with trade fairs, e-commerce platforms are less costly and preferred by light exporters located in coastal areas where managers are more open to the adoption of e-commerce, but the learning opportunities are relatively limited.

AB - Relatively little is known about the use of B2B e-commerce platforms for partner identification. By drawing from organizational learning theory, this study explains the adoption of B2B e-commerce platforms in comparison with traditional platforms – trade fairs. Hypotheses are tested using cross-level data pertaining to 410 foreign partner searches made by 180 Chinese suppliers in textiles industry. The results reveal that compared with trade fairs, e-commerce platforms are less costly and preferred by light exporters located in coastal areas where managers are more open to the adoption of e-commerce, but the learning opportunities are relatively limited.

KW - B2B

KW - e-commerce platform

KW - trade fair

KW - emerging market

KW - partner search

M3 - Conference Paper (other)

T2 - 2017 AIB Southeast Asia Regional Conference : Sustaining Growth in Emerging Markets amid Aging Populations

Y2 - 7 December 2017 through 9 December 2017

ER -

The Use of E-Commerce Platforms for the Identification of Supply Chain Partners in Foreign Markets: A Survey of Emerging Market Manufacturers

Abstract

Conference

Keywords

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