The use of e-commerce site for partner search

Research output: Journal PublicationsJournal Article (refereed)

Abstract

The internationalization process of firms have received much scholarly attention in the literature. In particular, foreign market entry decisions, which pertain to market selection and modes of control, have been well studied in the international business domain. However, relatively little is known about the means by which the managers search for, and come to identify, exchange partners in foreign markets. The identification of specific partners is crucial to foreign market entry. Without a foreign customer, distributor, or agent, no exchange can take place. Hence, the study examines how firms search for foreign exchange partners. Specifically, we will investigate the factors that influence the use of e-commerce site for partner search.
Original languageEnglish
Pages (from-to)967-970
Number of pages4
JournalJournal of Economics, Business and Management
Volume3
Issue number10
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • E-commerce site
  • internationalization process
  • internet
  • partner search

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