Abstract
The global marketplace, technological changes, and other factors are encouraging companies to be more competitive. This means that companies are trying to satisfy customers with quality products and services[l]. These changes are having a great impact on numerous companies in their approaches to achieving excellence and distinctive competitive advantages. Today, many companies view Total Quality Management(TQM) as a useful approach[2]. Therefore, quality is becoming the most important strategic issue facing top management in the 1990s[3]. In fact, there is considerable evidence indicating a strong relationship between quality and profitability from the Profit Impact of Marketing Strategies.
Original language | English |
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Title of host publication | Total quality in purchasing : Proceedings of the first world congress |
Editors | Gopal K. Kanji |
Publisher | Springer |
Pages | 181-184 |
Number of pages | 4 |
ISBN (Print) | 9789401042406 |
DOIs | |
Publication status | Published - 1995 |
Event | The 1st World Congress for Total Quality Management - Sheffield Hallam University, Sheffield, United Kingdom Duration: 1 Jan 1995 → 1 Jan 1995 https://link.springer.com/content/pdf/bfm%3A978-94-011-0539-2%2F1.pdf |
Conference
Conference | The 1st World Congress for Total Quality Management |
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Country/Territory | United Kingdom |
City | Sheffield |
Period | 1/01/95 → 1/01/95 |
Internet address |