Total Quality in Purchasing

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review


The global marketplace, technological changes, and other factors are encouraging companies to be more competitive. This means that companies are trying to satisfy customers with quality products and services[l]. These changes are having a great impact on numerous companies in their approaches to achieving excellence and distinctive competitive advantages. Today, many companies view Total Quality Management(TQM) as a useful approach[2]. Therefore, quality is becoming the most important strategic issue facing top management in the 1990s[3]. In fact, there is considerable evidence indicating a strong relationship between quality and profitability from the Profit Impact of Marketing Strategies.
Original languageEnglish
Title of host publicationTotal quality in purchasing : Proceedings of the first world congress
EditorsGopal K. Kanji
Number of pages4
ISBN (Print)9789401042406
Publication statusPublished - 1995
EventThe 1st World Congress for Total Quality Management - Sheffield Hallam University, Sheffield, United Kingdom
Duration: 1 Jan 19951 Jan 1995


ConferenceThe 1st World Congress for Total Quality Management
Country/TerritoryUnited Kingdom
Internet address

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