Transfer of marketing technology to China : a content analysis

Chi Fai CHAN, Kitty Y. YOUNG, Kwok Fai LAU

Research output: Journal PublicationsJournal Article (refereed)

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)16-21
Number of pages6
JournalMarketing Intelligence and Planning
Volume11
Issue number2
DOIs
Publication statusPublished - 1 Jan 1993

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