Transfer of marketing technology to China : a content analysis

Research output: Journal Publications › Journal Article (refereed) › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	16-21
Number of pages	6
Journal	Marketing Intelligence and Planning
Volume	11
Issue number	2
DOIs	https://doi.org/10.1108/02634509310027864
Publication status	Published - 1 Jan 1993

Access to Document

@article{f33a76c3895740e38fc0f513149bf0bc,

title = "Transfer of marketing technology to China : a content analysis",

author = "CHAN, \{Chi Fai\} and YOUNG, \{Kitty Y.\} and LAU, \{Kwok Fai\}",

year = "1993",

month = jan,

day = "1",

doi = "10.1108/02634509310027864",

language = "English",

volume = "11",

pages = "16--21",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

TY - JOUR

T1 - Transfer of marketing technology to China : a content analysis

AU - CHAN, Chi Fai

AU - YOUNG, Kitty Y.

AU - LAU, Kwok Fai

PY - 1993/1/1

Y1 - 1993/1/1

UR - https://www.scopus.com/pages/publications/0009912332

U2 - 10.1108/02634509310027864

DO - 10.1108/02634509310027864

M3 - Journal Article (refereed)

SN - 0263-4503

VL - 11

SP - 16

EP - 21

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

IS - 2

ER -