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Translating a Chinese approach? Rural distribution and marketing in Ghana’s phone industry
Miao LU
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Corresponding author for this work
Research output
:
Journal Publications
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Journal Article (refereed)
›
peer-review
8
Citations (Scopus)
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Social Sciences
Ghana
100%
Company
75%
Value Added
50%
Marketing
50%
Chinese
50%
Practice
50%
Translation
50%
Distribution
50%
Translator
25%
Mobile Phones
25%
Business Model
25%
Working Class
25%
Global South
25%
Process
25%
China
25%
Markets
25%
Scenarios
25%
Innovation
25%
Adaptation
25%
Specific Industry
25%
Valleys
25%
Ethnographic Research
25%
Business Strategy
25%
Labor
25%