Two-stage advertisement recommendation service regulation based on a tripartite game model

Chi ZHOU, Yiqing LI, Mingsen CHU*, Xinxin MI, Zhiyuan LUO

*Corresponding author for this work

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

2 Citations (Scopus)

Abstract

Advertisement recommendation service provides consumers with relevant product information and plays a guiding role when consumers search and buy products. However, some misleading advertisements are recommended to consumers for purpose of stimulating their purchasing desire. This paper investigates a problem in the field of two-stage advertisement recommendation service regulation, and a tripartite game model is established to analyze the relationship among the government, the rent-seeking platform, and the misleading advertiser. In addition, we explore the government supervision strategies and examine the effects of the penalty on the probability of publishing misleading advertisements. Then we further discuss how supervision costs and speculation profits impact the probably of supervision and rent-seeking separately. Moreover, numerical examples are given to validate the correctness of the conclusion. Finally, the article proposes some related suggestions for improving advertisement recommendation service regulation, thus offer feasible countermeasures to current government supervisory policy.

Original languageEnglish
Title of host publicationProceedings of 16th International Conference on Service Systems and Service Management, ICSSSM 2019
PublisherIEEE
Number of pages5
ISBN (Electronic)9781728119410
ISBN (Print)9781728119427
DOIs
Publication statusPublished - Jul 2019
Externally publishedYes
Event16th International Conference on Service Systems and Service Management, ICSSSM 2019 - Shenzhen, China
Duration: 13 Jul 201915 Jul 2019

Conference

Conference16th International Conference on Service Systems and Service Management, ICSSSM 2019
Country/TerritoryChina
CityShenzhen
Period13/07/1915/07/19

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

Keywords

  • Advertisement recommendation service
  • Regulation
  • Rent-seeking
  • Tripartite game

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