Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 3 Dec 2016
Event2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative - Guangdong University of Foreign Studies (广東外語外貿大學) ; Easeland Hotel Guangzhou (广州逸林假日酒店), Guangzhou, China
Duration: 2 Dec 20164 Dec 2016
https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html (Conference website)

Conference

Conference2016 Academy of International Business Southeast Asia Regional Conference
Abbreviated titleAISEAR 2016
CountryChina
CityGuangzhou
Period2/12/164/12/16
Internet address

Bibliographical note

Cd-Rom version

Cite this

PENG, L., CUI, G., & WANG, J. (2016). Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.
PENG, Ling ; CUI, Geng ; WANG, Ju. / Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.
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title = "Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach",
author = "Ling PENG and Geng CUI and Ju WANG",
note = "Cd-Rom version; 2016 Academy of International Business Southeast Asia Regional Conference : Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative, AISEAR 2016 ; Conference date: 02-12-2016 Through 04-12-2016",
year = "2016",
month = "12",
day = "3",
language = "English",
url = "https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html",

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PENG, L, CUI, G & WANG, J 2016, 'Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach' Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, 2/12/16 - 4/12/16, .

Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach. / PENG, Ling; CUI, Geng; WANG, Ju.

2016. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

TY - CONF

T1 - Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach

AU - PENG, Ling

AU - CUI, Geng

AU - WANG, Ju

N1 - Cd-Rom version

PY - 2016/12/3

Y1 - 2016/12/3

M3 - Conference Paper (other)

ER -

PENG L, CUI G, WANG J. Uncovering the Interplay of Online Promotion Attributes: A Boosted Tree Approach. 2016. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.