Understanding internet banking adoption and use behavior : a Hong Kong perspective

Siu Cheung CHAN, Ming Te LU

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter

Abstract

This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory is developed to identify factors that would influence the adoption and continue use of Internet Banking. Structural Equation Modeling (SEM) is employed to examine the entire pattern of inter-correlations among the eight proposed constructs, and to test related propositions empirically. A survey involving a total of 499 university students is conducted and confirmatory factor analysis used to determine the measurement efficacies. The results reveal that both subjective norm and computer self-efficacy indirectly play significant roles in influencing the intention to adopt Internet Banking. Perceived ease of use has a significant indirect effect on intention to adopt/use through perceived usefulness, while its direct effect on intention to adopt is not significant.
Original languageEnglish
Title of host publicationAdvanced topics in global information management
PublisherIGI Global
Pages308-330
Number of pages23
ISBN (Print)9781591409236
DOIs
Publication statusPublished - 1 Jan 2006

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    CHAN, S. C., & LU, M. T. (2006). Understanding internet banking adoption and use behavior : a Hong Kong perspective. In Advanced topics in global information management (pp. 308-330). IGI Global. https://doi.org/10.4018/978-1-59140-923-6.ch014