Understanding the rising Chinese consumer : an introduction

Cheng Lu WANG; Geng CUI

doi:10.1002/cb.268

Understanding the rising Chinese consumer : an introduction

Cheng Lu WANG, Geng CUI

Department of Marketing and International Business

Research output: Journal Publications › Editorial/Preface (Journal)

Abstract

The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.

Original language	English
Pages (from-to)	421-423
Number of pages	3
Journal	Journal of Consumer Behaviour: An International Research Review
Volume	7
Issue number	6
DOIs	https://doi.org/10.1002/cb.268
Publication status	Published - 1 Dec 2008

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abstract = "The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.",

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Understanding the rising Chinese consumer : an introduction

Abstract

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