Understanding the rising Chinese consumer : an introduction

Cheng Lu WANG, Geng CUI

Research output: Journal PublicationsEditorial/Preface (Journal)

Abstract

The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.
Original languageEnglish
Pages (from-to)421-423
Number of pages3
JournalJournal of Consumer Behaviour: An International Research Review
Volume7
Issue number6
DOIs
Publication statusPublished - 1 Dec 2008

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Chinese consumers
Perceived value
China
Switching costs
Customer satisfaction
Repurchase

Cite this

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title = "Understanding the rising Chinese consumer : an introduction",
abstract = "The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.",
author = "WANG, {Cheng Lu} and Geng CUI",
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Understanding the rising Chinese consumer : an introduction. / WANG, Cheng Lu; CUI, Geng.

In: Journal of Consumer Behaviour: An International Research Review, Vol. 7, No. 6, 01.12.2008, p. 421-423.

Research output: Journal PublicationsEditorial/Preface (Journal)

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