Understanding the rising Chinese consumer : an introduction

Cheng Lu WANG, Geng CUI

Research output: Journal PublicationsEditorial/Preface (Journal)


The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.
Original languageEnglish
Pages (from-to)421-423
Number of pages3
JournalJournal of Consumer Behaviour: An International Research Review
Issue number6
Publication statusPublished - 1 Dec 2008

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