TY - JOUR
T1 - Universal biases in self-perception : better and more human than average
AU - LOUGHNAN, Steve
AU - LEIDNER, Bernhard
AU - DORON, Guy
AU - HASLAM, Nick
AU - KASHIMA, Yoshihisa
AU - TONG, Jennifer
AU - YEUNG, Wai Lan, Vicki
PY - 2010/9/1
Y1 - 2010/9/1
N2 - There is a well-established tendency for people to see themselves as better than average (self-enhancement), although the universality of this phenomenon is contested. Much less well-known is the tendency for people to see themselves as more human than average (self-humanizing). We examined these biases in six diverse nations: Australia, Germany, Israel, Japan, Singapore, and the USA. Both biases were found in all nations. The self-humanizing effect was obtained independent of self-enhancement, and was stronger than self-enhancement in two nations (Germany and Japan). Self-humanizing was not specific to Western or English-speaking cultures and its magnitude was less cross-culturally variable than self-enhancement. Implications of these findings for research on the self and its biases are discussed.
AB - There is a well-established tendency for people to see themselves as better than average (self-enhancement), although the universality of this phenomenon is contested. Much less well-known is the tendency for people to see themselves as more human than average (self-humanizing). We examined these biases in six diverse nations: Australia, Germany, Israel, Japan, Singapore, and the USA. Both biases were found in all nations. The self-humanizing effect was obtained independent of self-enhancement, and was stronger than self-enhancement in two nations (Germany and Japan). Self-humanizing was not specific to Western or English-speaking cultures and its magnitude was less cross-culturally variable than self-enhancement. Implications of these findings for research on the self and its biases are discussed.
UR - http://www.scopus.com/inward/record.url?scp=77957771497&partnerID=8YFLogxK
U2 - 10.1348/014466610X487779
DO - 10.1348/014466610X487779
M3 - Journal Article (refereed)
C2 - 20211052
SN - 0144-6665
VL - 49
SP - 627
EP - 636
JO - British Journal of Social Psychology
JF - British Journal of Social Psychology
IS - 3
ER -