Abstract
Extending the current debate surrounding ambidexterity, this study examines how emerging market firms pursue international opportunities by leveraging the dynamics of product-market ambidexterity. The investigation draws on longitudinal and multiple sources of data from four Chinese multinational firms. Two follow traditional or incremental internationalization pathways, whilst the other two pursue rapid or accelerated internationalization. The study offers a
more dynamic perspective to help understand the evolving nature of strategic ambidexterity pertaining to capability building processes. In particularly, the findings reveal that incremental internationalization is characterized by structural ambidexterity in product exploitation and market exploration at the initial stages, whereas accelerated internationalization is best explained by market exploration and exploitation when first entering foreign markets. Moreover, firms were found to maintain strategic priorities through structural and punctuated ambidexterity across product and market domains at later
stages of internationalization.
more dynamic perspective to help understand the evolving nature of strategic ambidexterity pertaining to capability building processes. In particularly, the findings reveal that incremental internationalization is characterized by structural ambidexterity in product exploitation and market exploration at the initial stages, whereas accelerated internationalization is best explained by market exploration and exploitation when first entering foreign markets. Moreover, firms were found to maintain strategic priorities through structural and punctuated ambidexterity across product and market domains at later
stages of internationalization.
| Original language | English |
|---|---|
| Publication status | Published - 1 Jul 2019 |
| Event | Academy of Marketing Conference 2019: When you tire of marketing you tire of life - Regent's University, London, United Kingdom Duration: 1 Jul 2019 → 4 Jul 2019 https://www.academyofmarketing.org/conference/conference-2019/ |
Conference
| Conference | Academy of Marketing Conference 2019 |
|---|---|
| Country/Territory | United Kingdom |
| City | London |
| Period | 1/07/19 → 4/07/19 |
| Internet address |