Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms

Lianxi ZHOU, Bradley BARNES, Paul WHITLA

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Abstract

Extending the current debate surrounding ambidexterity, this study examines how emerging market firms pursue international opportunities by leveraging the dynamics of product-market ambidexterity. The investigation draws on longitudinal and multiple sources of data from four Chinese multinational firms. Two follow traditional or incremental internationalization pathways, whilst the other two pursue rapid or accelerated internationalization. The study offers a
more dynamic perspective to help understand the evolving nature of strategic ambidexterity pertaining to capability building processes. In particularly, the findings reveal that incremental internationalization is characterized by structural ambidexterity in product exploitation and market exploration at the initial stages, whereas accelerated internationalization is best explained by market exploration and exploitation when first entering foreign markets. Moreover, firms were found to maintain strategic priorities through structural and punctuated ambidexterity across product and market domains at later
stages of internationalization.
Original languageEnglish
Publication statusPublished - 1 Jul 2019
EventAcademy of Marketing Conference 2019: When you tire of marketing you tire of life - Regent's University, London, United Kingdom
Duration: 1 Jul 20194 Jul 2019
https://www.academyofmarketing.org/conference/conference-2019/

Conference

ConferenceAcademy of Marketing Conference 2019
CountryUnited Kingdom
CityLondon
Period1/07/194/07/19
Internet address

Fingerprint

Product market
Internationalization
Emerging economies
Ambidexterity
Incremental
Chinese multinationals
Pathway
Exploitation
Multinational firms
Exploration and exploitation
Emerging market firms

Cite this

ZHOU, L., BARNES, B., & WHITLA, P. (2019). Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms. Paper presented at Academy of Marketing Conference 2019, London, United Kingdom.
ZHOU, Lianxi ; BARNES, Bradley ; WHITLA, Paul. / Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms. Paper presented at Academy of Marketing Conference 2019, London, United Kingdom.
@conference{808f59bbcc0f4c8d815bd1449d5bdba1,
title = "Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms",
abstract = "Extending the current debate surrounding ambidexterity, this study examines how emerging market firms pursue international opportunities by leveraging the dynamics of product-market ambidexterity. The investigation draws on longitudinal and multiple sources of data from four Chinese multinational firms. Two follow traditional or incremental internationalization pathways, whilst the other two pursue rapid or accelerated internationalization. The study offers amore dynamic perspective to help understand the evolving nature of strategic ambidexterity pertaining to capability building processes. In particularly, the findings reveal that incremental internationalization is characterized by structural ambidexterity in product exploitation and market exploration at the initial stages, whereas accelerated internationalization is best explained by market exploration and exploitation when first entering foreign markets. Moreover, firms were found to maintain strategic priorities through structural and punctuated ambidexterity across product and market domains at laterstages of internationalization.",
author = "Lianxi ZHOU and Bradley BARNES and Paul WHITLA",
year = "2019",
month = "7",
day = "1",
language = "English",
note = "Academy of Marketing Conference 2019 : When you tire of marketing you tire of life ; Conference date: 01-07-2019 Through 04-07-2019",
url = "https://www.academyofmarketing.org/conference/conference-2019/",

}

ZHOU, L, BARNES, B & WHITLA, P 2019, 'Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms' Paper presented at Academy of Marketing Conference 2019, London, United Kingdom, 1/07/19 - 4/07/19, .

Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms. / ZHOU, Lianxi; BARNES, Bradley; WHITLA, Paul.

2019. Paper presented at Academy of Marketing Conference 2019, London, United Kingdom.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

TY - CONF

T1 - Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms

AU - ZHOU, Lianxi

AU - BARNES, Bradley

AU - WHITLA, Paul

PY - 2019/7/1

Y1 - 2019/7/1

N2 - Extending the current debate surrounding ambidexterity, this study examines how emerging market firms pursue international opportunities by leveraging the dynamics of product-market ambidexterity. The investigation draws on longitudinal and multiple sources of data from four Chinese multinational firms. Two follow traditional or incremental internationalization pathways, whilst the other two pursue rapid or accelerated internationalization. The study offers amore dynamic perspective to help understand the evolving nature of strategic ambidexterity pertaining to capability building processes. In particularly, the findings reveal that incremental internationalization is characterized by structural ambidexterity in product exploitation and market exploration at the initial stages, whereas accelerated internationalization is best explained by market exploration and exploitation when first entering foreign markets. Moreover, firms were found to maintain strategic priorities through structural and punctuated ambidexterity across product and market domains at laterstages of internationalization.

AB - Extending the current debate surrounding ambidexterity, this study examines how emerging market firms pursue international opportunities by leveraging the dynamics of product-market ambidexterity. The investigation draws on longitudinal and multiple sources of data from four Chinese multinational firms. Two follow traditional or incremental internationalization pathways, whilst the other two pursue rapid or accelerated internationalization. The study offers amore dynamic perspective to help understand the evolving nature of strategic ambidexterity pertaining to capability building processes. In particularly, the findings reveal that incremental internationalization is characterized by structural ambidexterity in product exploitation and market exploration at the initial stages, whereas accelerated internationalization is best explained by market exploration and exploitation when first entering foreign markets. Moreover, firms were found to maintain strategic priorities through structural and punctuated ambidexterity across product and market domains at laterstages of internationalization.

M3 - Conference Paper (other)

ER -

ZHOU L, BARNES B, WHITLA P. Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms. 2019. Paper presented at Academy of Marketing Conference 2019, London, United Kingdom.