Using big data in consumer behavior studies : An SDG framework approach

Liane W.Y. LEE; Bradley R. BARNES

Using big data in consumer behavior studies : An SDG framework approach

Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review

Abstract

The United Nations (UN) Sustainability and Development Goals (SDGs) was adopted by all United Nations Member States in 2015 to provide a common goal for all UN member nations to tackle 17 sustainable development goals and 169 targets. The goals focused on improving health, education, reducing inequality, economic growth whilst mitigating the climate change effects. This study aims at understanding how the SDG framework is applied in consumer behavior practices.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Editors	Finola KERRIGAN
Publisher	University of Birmingham
Pages	148-149
Number of pages	2
ISBN (Print)	9781399958042
Publication status	Published - 2023
Externally published	Yes
Event	Academy of Marketing Conference 2023: From Revolution to Revolutions - Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023

Conference

Conference	Academy of Marketing Conference 2023: From Revolution to Revolutions
Abbreviated title	AM2023
Country/Territory	United Kingdom
City	Birmingham
Period	3/07/23 → 6/07/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Using big data in consumer behavior studies : An SDG framework approach",

abstract = "The United Nations (UN) Sustainability and Development Goals (SDGs) was adopted by all United Nations Member States in 2015 to provide a common goal for all UN member nations to tackle 17 sustainable development goals and 169 targets. The goals focused on improving health, education, reducing inequality, economic growth whilst mitigating the climate change effects. This study aims at understanding how the SDG framework is applied in consumer behavior practices.",

author = "LEE, {Liane W.Y.} and BARNES, {Bradley R.}",

year = "2023",

language = "English",

isbn = "9781399958042",

pages = "148--149",

editor = "Finola KERRIGAN",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",

publisher = "University of Birmingham",

note = "Academy of Marketing Conference 2023: From Revolution to Revolutions, AM2023 ; Conference date: 03-07-2023 Through 06-07-2023",

}

LEE, LWY & BARNES, BR 2023, Using big data in consumer behavior studies : An SDG framework approach. in F KERRIGAN (ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, pp. 148-149, Academy of Marketing Conference 2023: From Revolution to Revolutions, Birmingham, United Kingdom, 3/07/23.

Using big data in consumer behavior studies : An SDG framework approach. / LEE, Liane W.Y.; BARNES, Bradley R.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. ed. / Finola KERRIGAN. University of Birmingham, 2023. p. 148-149.

Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review

TY - CHAP

T1 - Using big data in consumer behavior studies : An SDG framework approach

AU - LEE, Liane W.Y.

AU - BARNES, Bradley R.

PY - 2023

Y1 - 2023

N2 - The United Nations (UN) Sustainability and Development Goals (SDGs) was adopted by all United Nations Member States in 2015 to provide a common goal for all UN member nations to tackle 17 sustainable development goals and 169 targets. The goals focused on improving health, education, reducing inequality, economic growth whilst mitigating the climate change effects. This study aims at understanding how the SDG framework is applied in consumer behavior practices.

AB - The United Nations (UN) Sustainability and Development Goals (SDGs) was adopted by all United Nations Member States in 2015 to provide a common goal for all UN member nations to tackle 17 sustainable development goals and 169 targets. The goals focused on improving health, education, reducing inequality, economic growth whilst mitigating the climate change effects. This study aims at understanding how the SDG framework is applied in consumer behavior practices.

UR - https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

M3 - Conference (Extended Abstracts)

SN - 9781399958042

SP - 148

EP - 149

BT - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions

A2 - KERRIGAN, Finola

PB - University of Birmingham

T2 - Academy of Marketing Conference 2023: From Revolution to Revolutions

Y2 - 3 July 2023 through 6 July 2023

ER -

Using big data in consumer behavior studies : An SDG framework approach

Abstract

Conference

UN SDGs

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Cite this