Visual arguments and discriminatory discourse: Comparing modes and affordances in representations of Mainland Chinese in Hong Kong

Munkyung KANG

Research output: Journal PublicationsJournal Article (refereed)

Abstract

In the context of what has been referred to as the ‘Mainlandization’ of Hong Kong since 2003 (Yew & Kwong, 2014), I consider the affordances offered through different modalities by comparing the written linguistic mode to that of visual arguments used in a local political advertisement. The choice of modalities available as a means of expressing familiar topoi found in discriminatory texts provides alternative options for recontextualizing (van Leeuwen, 2008) discriminatory practices. I show that the affordances of specific modalities can be used to express certain topoi and/or support those expressed through other modalities.

Original languageEnglish
Pages (from-to)94-107
Number of pages14
JournalLanguage and Communication
Volume60
Early online date8 Mar 2018
DOIs
Publication statusPublished - May 2018

Keywords

  • Multimodality
  • Visual communication
  • Recontextualisation
  • Intertextuality
  • Affective topoi

Fingerprint Dive into the research topics of 'Visual arguments and discriminatory discourse: Comparing modes and affordances in representations of Mainland Chinese in Hong Kong'. Together they form a unique fingerprint.

Cite this