Projects per year
Abstract
In the context of what has been referred to as the ‘Mainlandization’ of Hong Kong since 2003 (Yew & Kwong, 2014), I consider the affordances offered through different modalities by comparing the written linguistic mode to that of visual arguments used in a local political advertisement. The choice of modalities available as a means of expressing familiar topoi found in discriminatory texts provides alternative options for recontextualizing (van Leeuwen, 2008) discriminatory practices. I show that the affordances of specific modalities can be used to express certain topoi and/or support those expressed through other modalities.
Original language | English |
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Pages (from-to) | 94-107 |
Number of pages | 14 |
Journal | Language and Communication |
Volume | 60 |
Early online date | 8 Mar 2018 |
DOIs | |
Publication status | Published - May 2018 |
Bibliographical note
I am grateful to an anonymous reviewer for helpful comments on an earlier draft of this paper, and to my research assistant, Arthur Chan, for careful translations of the data and local insights into the meaning making that is rife in social media interactions in Hong Kong. I am also grateful to audience members at the Hong Kong Association for Applied Linguistics conference in 2016 and the American Association of Applied Linguistics conference in Portland, OR in 2017, where preliminary versions of this paper were presented.Funding
This research was supported by a Faculty Research Grant at Lingnan University [Funding Ref. 101825 (DA15A4) ].
Keywords
- Multimodality
- Visual communication
- Recontextualisation
- Intertextuality
- Affective topoi
Fingerprint
Dive into the research topics of 'Visual arguments and discriminatory discourse: Comparing modes and affordances in representations of Mainland Chinese in Hong Kong'. Together they form a unique fingerprint.Projects
- 1 Finished
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Multimodal Discourses of Identity in Hong Kong
KANG, M. A. (PI)
1/03/15 → 31/08/16
Project: Grant Research