“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals

Lei SU^*, Jaideep SENGUPTA, Yiwei LI, Fangyuan CHEN

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

4 Citations (Scopus)

2 results

Finished
From Controlling the Air to Controlling the Self: Phonetic Effects of Brand Names on Consumer Self-Control Behavior in Consumption
LI, Y. (PI) & SU, L. (CoI)
Lam Kei On Memorial Trust
1/10/22 → 30/09/24
Project: Grant Research
"We" versus "They": How and Why the Usage of First- versus Third-Person Perspective in Crowdfunding Description Matters
LI, Y. (PI) & SU, L. (CoI)
LU Research Committee
1/01/22 → 31/12/23
Project: Grant Research