Abstract
After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
| Original language | English |
|---|---|
| Pages (from-to) | 33-49 |
| Number of pages | 17 |
| Journal | Journal of Electronic Commerce Research |
| Volume | 13 |
| Issue number | 1 |
| Publication status | Published - 1 Jan 2012 |
Keywords
- Chinese market
- Content localization
- Cultural customization
- Translation quality
- Website localization