TY - JOUR
T1 - Web site localization in the Chinese market
AU - CHAO, Chen Ho, Mike
AU - SINGH, Nitish
AU - HSU, Chin Chun, Vincent
AU - CHEN, Yifeng, Nancy
AU - CHAO, Jenyi
PY - 2012/1/1
Y1 - 2012/1/1
N2 - After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
AB - After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
KW - Chinese market
KW - Content localization
KW - Cultural customization
KW - Translation quality
KW - Website localization
UR - http://commons.ln.edu.hk/sw_master/2443
UR - http://www.scopus.com/inward/record.url?scp=84865079148&partnerID=8YFLogxK
M3 - Journal Article (refereed)
SN - 1938-9027
VL - 13
SP - 33
EP - 49
JO - Journal of Electronic Commerce Research
JF - Journal of Electronic Commerce Research
IS - 1
ER -