Web site localization in the Chinese market

Chen Ho, Mike CHAO, Nitish SINGH, Chin Chun, Vincent HSU, Yifeng, Nancy CHEN, Jenyi CHAO

Research output: Journal PublicationsJournal Article (refereed)peer-review

11 Citations (Scopus)


After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
Original languageEnglish
Pages (from-to)33-49
Number of pages17
JournalJournal of Electronic Commerce Research
Issue number1
Publication statusPublished - 1 Jan 2012


  • Chinese market
  • Content localization
  • Cultural customization
  • Translation quality
  • Website localization


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