Web site localization in the Chinese market

Chen Ho, Mike CHAO, Nitish SINGH, Chin Chun, Vincent HSU, Yifeng, Nancy CHEN, Jenyi CHAO

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

6 Citations (Scopus)

Abstract

After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
Original languageEnglish
Pages (from-to)33-49
Number of pages17
JournalJournal of Electronic Commerce Research
Volume13
Issue number1
Publication statusPublished - 1 Jan 2012

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Websites
Industry
Localization
Chinese market
Web sites
Customization
Multinational companies
Chinese consumers
Best practice

Keywords

  • Chinese market
  • Content localization
  • Cultural customization
  • Translation quality
  • Website localization

Cite this

CHAO, C. H. M., SINGH, N., HSU, C. C. V., CHEN, Y. N., & CHAO, J. (2012). Web site localization in the Chinese market. Journal of Electronic Commerce Research, 13(1), 33-49.
CHAO, Chen Ho, Mike ; SINGH, Nitish ; HSU, Chin Chun, Vincent ; CHEN, Yifeng, Nancy ; CHAO, Jenyi. / Web site localization in the Chinese market. In: Journal of Electronic Commerce Research. 2012 ; Vol. 13, No. 1. pp. 33-49.
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CHAO, CHM, SINGH, N, HSU, CCV, CHEN, YN & CHAO, J 2012, 'Web site localization in the Chinese market', Journal of Electronic Commerce Research, vol. 13, no. 1, pp. 33-49.

Web site localization in the Chinese market. / CHAO, Chen Ho, Mike; SINGH, Nitish; HSU, Chin Chun, Vincent; CHEN, Yifeng, Nancy; CHAO, Jenyi.

In: Journal of Electronic Commerce Research, Vol. 13, No. 1, 01.01.2012, p. 33-49.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

TY - JOUR

T1 - Web site localization in the Chinese market

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AU - SINGH, Nitish

AU - HSU, Chin Chun, Vincent

AU - CHEN, Yifeng, Nancy

AU - CHAO, Jenyi

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AB - After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.

KW - Chinese market

KW - Content localization

KW - Cultural customization

KW - Translation quality

KW - Website localization

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M3 - Journal Article (refereed)

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JO - Journal of Electronic Commerce Research

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CHAO CHM, SINGH N, HSU CCV, CHEN YN, CHAO J. Web site localization in the Chinese market. Journal of Electronic Commerce Research. 2012 Jan 1;13(1):33-49.