What If Consumers View Online Product Reviews as an Intentional Manipulation?

Mengzhou ZHUANG, Ling PENG, Geng CUI

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - Aug 2013
Event2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China
Duration: 17 Aug 201318 Aug 2013

Conference

Conference2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
CountryChina
CityBeijing
Period17/08/1318/08/13

Cite this

ZHUANG, M., PENG, L., & CUI, G. (2013). What If Consumers View Online Product Reviews as an Intentional Manipulation?. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.