What If Consumers View Online Product Reviews as an Intentional Manipulation?

Mengzhou ZHUANG, Ling PENG, Geng CUI

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - Aug 2013
Event2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China
Duration: 17 Aug 201318 Aug 2013

Conference

Conference2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
CountryChina
CityBeijing
Period17/08/1318/08/13

Cite this

ZHUANG, M., PENG, L., & CUI, G. (2013). What If Consumers View Online Product Reviews as an Intentional Manipulation?. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.
ZHUANG, Mengzhou ; PENG, Ling ; CUI, Geng. / What If Consumers View Online Product Reviews as an Intentional Manipulation?. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.
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title = "What If Consumers View Online Product Reviews as an Intentional Manipulation?",
author = "Mengzhou ZHUANG and Ling PENG and Geng CUI",
year = "2013",
month = "8",
language = "English",
note = "2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets ; Conference date: 17-08-2013 Through 18-08-2013",

}

ZHUANG, M, PENG, L & CUI, G 2013, 'What If Consumers View Online Product Reviews as an Intentional Manipulation?' 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China, 17/08/13 - 18/08/13, .

What If Consumers View Online Product Reviews as an Intentional Manipulation? / ZHUANG, Mengzhou; PENG, Ling; CUI, Geng.

2013. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.

Research output: Other Conference ContributionsPresentationPresentation

TY - CONF

T1 - What If Consumers View Online Product Reviews as an Intentional Manipulation?

AU - ZHUANG, Mengzhou

AU - PENG, Ling

AU - CUI, Geng

PY - 2013/8

Y1 - 2013/8

M3 - Presentation

ER -

ZHUANG M, PENG L, CUI G. What If Consumers View Online Product Reviews as an Intentional Manipulation?. 2013. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.