What If Consumers View Online Product Reviews as an Intentional Manipulation?

Research output: Other Conference Contributions › Presentation

Original language	English
Publication status	Published - Aug 2013
Event	2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China Duration: 17 Aug 2013 → 18 Aug 2013

Conference	2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
Country/Territory	China
City	Beijing
Period	17/08/13 → 18/08/13

Cite this

@conference{575f38684b284a19b659342a5716eb43,

title = "What If Consumers View Online Product Reviews as an Intentional Manipulation?",

author = "Mengzhou ZHUANG and Ling PENG and Geng CUI",

year = "2013",

month = aug,

language = "English",

note = "2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets ; Conference date: 17-08-2013 Through 18-08-2013",

}