When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online

Yu-Jen CHEN

When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online

Yu-Jen CHEN

Lingnan University

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

Abstract

We study how social roles affects online sharing behavior. We propose that as the number of friends increases, consumers may perceive role conflict due to the perceived difficulty in managing diverse role expectation. As distinct social roles are made salient, they may inhibit online sharing behavior.

Original language	English
Publication status	Published - 27 Oct 2017
Event	Association for Consumer Research Conference 2017 - Manchester Grand Hyatt, San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017

Conference

Conference	Association for Consumer Research Conference 2017
Country/Territory	United States
City	San Diego
Period	26/10/17 → 29/10/17

Cite this

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title = "When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online",

abstract = "We study how social roles affects online sharing behavior. We propose that as the number of friends increases, consumers may perceive role conflict due to the perceived difficulty in managing diverse role expectation. As distinct social roles are made salient, they may inhibit online sharing behavior.",

author = "Yu-Jen CHEN",

year = "2017",

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language = "English",

note = "Association for Consumer Research Conference 2017 ; Conference date: 26-10-2017 Through 29-10-2017",

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AB - We study how social roles affects online sharing behavior. We propose that as the number of friends increases, consumers may perceive role conflict due to the perceived difficulty in managing diverse role expectation. As distinct social roles are made salient, they may inhibit online sharing behavior.

M3 - Conference Paper (other)

T2 - Association for Consumer Research Conference 2017

Y2 - 26 October 2017 through 29 October 2017

ER -

When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online

Abstract

Conference

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