Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Ann SCHLOSSER; Rebecca HAMILTON; Yu Jen CHEN

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Ann SCHLOSSER, Rebecca HAMILTON, Yu Jen CHEN

Department of Marketing and International Business

Research output: Other Conference Contributions › Abstract › peer-review

Abstract

When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.

Original language	English
Publication status	Published - Oct 2013
Event	44th Association for Consumer Research Annual Conference - United States, Chicago, United States Duration: 3 Oct 2013 → 6 Oct 2013 https://www.acrwebsite.org/assets/PDFs/Proceedings/2013Vol41.pdf

Conference

Conference	44th Association for Consumer Research Annual Conference
Country/Territory	United States
City	Chicago
Period	3/10/13 → 6/10/13
Other	Association for Consumer Research
Internet address	https://www.acrwebsite.org/assets/PDFs/Proceedings/2013Vol41.pdf

Access to Document

http://www.acrwebsite.org/volumes/v41/acr_v41_14904.pdf

Cite this

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title = "Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions",

abstract = "When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.",

author = "Ann SCHLOSSER and Rebecca HAMILTON and CHEN, {Yu Jen}",

year = "2013",

month = oct,

language = "English",

note = "44th Association for Consumer Research Annual Conference ; Conference date: 03-10-2013 Through 06-10-2013",

url = "https://www.acrwebsite.org/assets/PDFs/Proceedings/2013Vol41.pdf",

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AU - SCHLOSSER, Ann

AU - HAMILTON, Rebecca

AU - CHEN, Yu Jen

PY - 2013/10

Y1 - 2013/10

N2 - When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.

AB - When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.

M3 - Abstract

T2 - 44th Association for Consumer Research Annual Conference

Y2 - 3 October 2013 through 6 October 2013

ER -

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Abstract

Conference

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Cite this