Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Ann SCHLOSSER, Rebecca HAMILTON, Yu Jen CHEN

Research output: Other Conference ContributionsAbstract

Abstract

When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.
Original languageEnglish
Publication statusPublished - Oct 2013
Event44th Association for Consumer Research Annual Conference - United States, Chicago, United States
Duration: 3 Oct 20136 Oct 2013
https://www.acrwebsite.org/assets/PDFs/Proceedings/2013Vol41.pdf

Conference

Conference44th Association for Consumer Research Annual Conference
CountryUnited States
CityChicago
Period3/10/136/10/13
OtherAssociation for Consumer Research
Internet address

Fingerprint

Secondary data
Decision criteria

Cite this

SCHLOSSER, A., HAMILTON, R., & CHEN, Y. J. (2013). Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions. Abstract from 44th Association for Consumer Research Annual Conference, Chicago, United States.
SCHLOSSER, Ann ; HAMILTON, Rebecca ; CHEN, Yu Jen. / Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions. Abstract from 44th Association for Consumer Research Annual Conference, Chicago, United States.
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author = "Ann SCHLOSSER and Rebecca HAMILTON and CHEN, {Yu Jen}",
year = "2013",
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note = "44th Association for Consumer Research Annual Conference ; Conference date: 03-10-2013 Through 06-10-2013",
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SCHLOSSER, A, HAMILTON, R & CHEN, YJ 2013, 'Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions', 44th Association for Consumer Research Annual Conference, Chicago, United States, 3/10/13 - 6/10/13.

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions. / SCHLOSSER, Ann; HAMILTON, Rebecca; CHEN, Yu Jen.

2013. Abstract from 44th Association for Consumer Research Annual Conference, Chicago, United States.

Research output: Other Conference ContributionsAbstract

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AU - SCHLOSSER, Ann

AU - HAMILTON, Rebecca

AU - CHEN, Yu Jen

PY - 2013/10

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AB - When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.

M3 - Abstract

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SCHLOSSER A, HAMILTON R, CHEN YJ. Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions. 2013. Abstract from 44th Association for Consumer Research Annual Conference, Chicago, United States.