Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Ann SCHLOSSER, Rebecca HAMILTON, Yu Jen CHEN

Research output: Other Conference ContributionsAbstract

Abstract

When consumers post questions online, who influences the content of the discussion: the consumer posting the question or those responding? Using secondary data analysis and lab studies, we show that even when the poster expresses explicit decision criteria, the first person to respond often drives the content of discussion.
Original languageEnglish
Publication statusPublished - Oct 2013
Event44th Association for Consumer Research Annual Conference - United States, Chicago, United States
Duration: 3 Oct 20136 Oct 2013
https://www.acrwebsite.org/assets/PDFs/Proceedings/2013Vol41.pdf

Conference

Conference44th Association for Consumer Research Annual Conference
CountryUnited States
CityChicago
Period3/10/136/10/13
OtherAssociation for Consumer Research
Internet address

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    SCHLOSSER, A., HAMILTON, R., & CHEN, Y. J. (2013). Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions. Abstract from 44th Association for Consumer Research Annual Conference, Chicago, United States. http://www.acrwebsite.org/volumes/v41/acr_v41_14904.pdf