Willingness to pay and preferences for green housing attributes in Hong Kong

Yung YAU*

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

26 Citations (Scopus)


Promotion of green housing is of utmost importance in the achievement of sustainability in the built environment. While the states often use legislation or offer subsidies to motivate developers to build green, market forces can lead to green housing provision without any state intervention if the market players are willing to pay extra for the green attributes of housing. This study aims to explore residents' willingness to pay (WTP) and preferences for green housing attributes based on the findings from a structured questionnaire survey in Hong Kong. Te housing attributes under investigation include the uses of green materials and construction methods (e.g. timber from sustainable sources), energy-efficient technologies (e.g. LED lighting) and water-saving devices (e.g. grey water recycling system). Results indicate that apart from moral or altruistic reasons, residents' WTP was mainly motivated by economic incentives. Green housing attributes which can directly reduce residents' utility bills corresponded to greater WTP. Besides, environmental attitude was found a strong determinant of the WTP. Policy implications of the research findings then follow.

Original languageEnglish
Pages (from-to)137-152
Number of pages16
JournalJournal of Green Building
Issue number2
Publication statusPublished - Apr 2012
Externally publishedYes

Bibliographical note

The work described in this paper was fully supported by a grant from City University of Hong Kong (Project No. 9610198).


  • Environmental economics
  • Green building
  • Green consumerism
  • Sustainability
  • Willingness to pay


Dive into the research topics of 'Willingness to pay and preferences for green housing attributes in Hong Kong'. Together they form a unique fingerprint.

Cite this