Word-of-Mouth and Luxury Brand Consumption: The Role of Attitude Functions

Gerald ALBAUM, Shing Chung POON, Cheng-Yue YIN

Research output: Other Conference ContributionsAbstractpeer-review

Fingerprint

Dive into the research topics of 'Word-of-Mouth and Luxury Brand Consumption: The Role of Attitude Functions'. Together they form a unique fingerprint.

Social Sciences