Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products

Cheng-Yue YIN, Shing Chung, Patrick POON, Jing-Lei SU

Research output: Journal PublicationsJournal Article (refereed)

3 Citations (Scopus)

Abstract

When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.
Original languageEnglish
Pages (from-to)263-274
Number of pages12
JournalTourism Management
Volume61
DOIs
Publication statusPublished - 1 Aug 2017

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purchase
tourist
travel
Data storage equipment
behavioral response
mood
tourism
Tourism
China
effect
product
Destination
Tourists
Purchase intention
Pleasure

Keywords

  • Autobiographical memory
  • Destination attachment
  • Product-destination congruity
  • Purchase intentions

Cite this

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title = "Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products",
abstract = "When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.",
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author = "Cheng-Yue YIN and POON, {Shing Chung, Patrick} and Jing-Lei SU",
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Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products. / YIN, Cheng-Yue; POON, Shing Chung, Patrick; SU, Jing-Lei.

In: Tourism Management, Vol. 61, 01.08.2017, p. 263-274.

Research output: Journal PublicationsJournal Article (refereed)

TY - JOUR

T1 - Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products

AU - YIN, Cheng-Yue

AU - POON, Shing Chung, Patrick

AU - SU, Jing-Lei

PY - 2017/8/1

Y1 - 2017/8/1

N2 - When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.

AB - When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.

KW - Autobiographical memory

KW - Destination attachment

KW - Product-destination congruity

KW - Purchase intentions

UR - http://commons.ln.edu.hk/sw_master/5524

U2 - 10.1016/j.tourman.2017.02.014

DO - 10.1016/j.tourman.2017.02.014

M3 - Journal Article (refereed)

VL - 61

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SN - 0261-5177

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