TY - JOUR
T1 - Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products
AU - YIN, Cheng-Yue
AU - POON, Shing Chung, Patrick
AU - SU, Jing-Lei
PY - 2017/8/1
Y1 - 2017/8/1
N2 - When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.
AB - When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.
KW - Autobiographical memory
KW - Destination attachment
KW - Product-destination congruity
KW - Purchase intentions
UR - http://commons.ln.edu.hk/sw_master/5524
U2 - 10.1016/j.tourman.2017.02.014
DO - 10.1016/j.tourman.2017.02.014
M3 - Journal Article (refereed)
VL - 61
SP - 263
EP - 274
JO - Tourism Management
JF - Tourism Management
SN - 0261-5177
ER -